A reverse-chronological walk through the roles, and the schooling that led to them.
Adobe Implementation Prime / Senior Analytics Developer — Tech Lead
TELUS · Toronto, ON, Canada
Tech lead for the analytics, personalization and data-layer architecture behind TELUS's enterprise web, mobile and Adobe Experience Platform stack. TELUS is one of Canada's largest telecommunications and technology companies.
•Own the integration specs for a platform handling 300M+ server calls a month across 30+ business units, including commerce and retail.
•Drive Adobe Experience Platform adoption and Real-Time Customer Profile activation so product, offer and service experiences adapt to real customer behaviour.
•Co-led an internal npm package that turned implementation standards into enforced code instead of documentation.
•Build reporting in Adobe Analytics, Customer Journey Analytics and BigQuery.
Intermediate Analytics Developer
TELUS – Mobility · Toronto, ON, Canada
Built analytics instrumentation for TELUS Mobility's customer-facing properties, the step between the My TELUS junior role and the tech lead role that followed.
Junior/Junior+ Analytics Developer
TELUS – My TELUS · Toronto, ON, Canada
Joined as a junior analytics developer on My TELUS, then led the analytics and tracking side of TELUS's move to consolidate its native iOS and Android apps into a single React Native codebase.
•Rebuilt the instrumentation, event schemas and data layer so measurement held up through the React Native rewrite.
•That codebase now serves more than two million active app users.
Information Technology Solutions
Humber College · Toronto, ON, Canada
Post Graduate Certificate with Honours
Post-graduate program in Toronto, completed after moving from Mexico. Humber is one of the largest polytechnics in Ontario, Canada.
Cybernetics and Computational Systems Engineering
La Salle University · Mexico City, Mexico
Bachelor's Degree
Undergraduate engineering degree in Mexico City. La Salle University is a private university in Mexico.